Let's Put an End to Plastic Pollution

Our passion stems from feeling accountable to future generations and the belief that we can and should do better to not exploit our earth and treat it like a trash can. I can tell you, raising two little people, I feel it is my duty to do what I can on a daily basis to ensure that my children, and all children, will be able to enjoy the beauty and wonder of the pristine natural world. 

It saddens me to think that it is perhaps tainted beyond repair, as the statistics are pretty scary, especially around plastics. According to a study, summarized by the New York Times, 8.3 billion metric tons of plastic have been produced since it was introduced in the 1950s, with around half of it made since 2004. Sadly, most of that plastic is no longer in use. Around 9% of it had been recycled, 12% was incinerated, and 79% was accumulated in landfills or the natural environment. Plastic packaging, which is typically used for less than a year, accounted for about 42% of non-fiber (aka, non-material) plastic production in 2015. If current production and waste management trends continue, roughly 12 billion metric tons of plastic waste will be in landfills or in the natural environment by 2050. 

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